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Influencer Social Media marketing
Become an influencer on social media: a guide to influencer marketing
This influencing can take place through various social media platforms, such as Instagram, YouTube and TikTok, where influencers often have a large following. Influencers are often celebrities, experts in a particular industry, bloggers or content creators who have a large reach and are able to convince their followers to buy certain products or use certain services.
There are also micro-influencers, who have a relatively small number of followers but are highly respected within their niche or industry. Influencer marketing is the use of influencers to promote products or services to their followers. This can be through sponsored posts, product reviews or by giving their followers a discount code. Influencer marketing can be a very effective way to promote a product or service because these individuals have a high degree of trustworthiness and authenticity with their followers.